Irum Fida - A passionate and experienced entrepreneur, running and consistently improving and expanding Giftmix delivery service in Pakistan. A girl who started her own business when she realized, how important it is to make your presence count when the people you care for are residing at the places where you cannot reach in the needed time. She knows how important it is to be there when someone you adore is going through a big day or when someone you admire the most is dealing with a rough patch where things seem to fall apart. Telling is not enough, actions matter because she believes there is always a need to “show” and “represent” your emotions as it’s not just a beautiful gesture but it also strengthens your bond with your right ones. It's been years since she started Giftmix Pakistan, carving the easiest and simplest way for people to send gifts, flowers, chocolates, food, and anything they want, anywhere they want. From one city to 4 and now to every major city of Pakistan, she is determined and is moving forward towards minor cities too. From taking manual orders years back to reaching an online order and payment system now, from a few picks to a very wide collection and aesthetic presentations, she has excelled a lot. She envisions betterment and has a lot more future goals and plans with Giftmix Pakistan which you will be witnessing in the coming years for sure.